Online Portfolio: http://www.junecreative.com/jeff/index.html
• 13 years professional experience in visual communications.
• 5 years professional experience in web design and production.
• Professional work featured in the Wall Street Journal.
• Proven ability to create and maintain a quality retail web site.
• Developed successful creative strategies and production processes for Ashford.com, the leading luxury retailer on the Internet. Sales grew from $10,000,000 in 1999 to $65,000,000 in 2001.
• Ecommerce site design used as case study in Designing Web Sites for Every Audience, published by How Design Books.
• GSI Commerce. Marketing piece and e commerce web site for Hilton HHonors Holiday rewards program
• Ashford Corporate Gifts: Presentations, corporate identity system and sales kit
• Bernard Hodes Group: Designed and produced the Baylor Collage of Medicine Pharmacy Web Site.
• Recruited creative team and designed the creative strategy that enabled Ashford to quickly display high quality styled product photography and content for the web, a key element in Ashford’s success. Content was produced primarily by Ashford’s creative staff, contributing to a highly efficient and cost effective operation.
• Directed a department of 7 full time creative and html professionals.
• Developed an upscale clean design that highlighted the subtle qualities of style, material and craftsmanship required for expensive luxury goods. This was achieved by careful selection of product, coordination with merchandising and art directed photography.
• Achieved high quality imagery while still beating industry benchmarks for page download time.
• Professionalism, individual design approach and page designs were featured in the Monday, February 11, 2002 edition of the Wall Street Journal. Article titled Creating Class.
• Intimately involved with the process from conception to delivery.
• Campaigns included ads, billboards, posters, direct mail, multimedia presentations, corporate internet sites, internet banners, and highly interactive intranets.
• Major responsibility was speculative ad campaigns for potential clients. Accounts included Dell Computers, Columbia Health care, Royal Caribbean, Continental Airlines, and Shell Oil.
• Instrumental in transitioning the agency to a desktop publishing process.
• Responsible for the design, production and implementation of the first Oklahoma State Department of Health Web Site.
• Designed and produced 3 Oklahoma State Health Department annual reports as well as educational materials that included posters, brochures and newsletters.
• Macintosh OSX, Adobe Photoshop 7, Macromedia Freehand 10, Quark Xpress, Microsoft Office, BB Edit
• HTML, CSS
• Graphic production and design for dynamic templates such as ASP